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Research reports

Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.

The research objectives were as follows:1. To examine current attitudes towards drinkingand the relative importance of spirits, beerand wine;2. To examine consumer purchasing patterns ofwine, other forms of alcohol and ancillaryproducts the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/winelands-and-competitive-retail-off-licences-on-behalf-of-findlater-mackie-ltd-and-barnaby-tarr-ltd-


Research papers

Some thoughts on the future of marketing models

The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jagdish N. Sheth
September 1, 1976
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Citation

Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models


Research reports

Gardeners' attitudes to pruners

For a number of years, Wilkinson Sword have producedan extensive range of Garden Pruners. This researchwas done to provide qualitative information ongardeners' attitudes to Pruners with a view to aiding in the design and positioning of new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Gardeners' attitudes to pruners. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/gardeners-attitudes-to-pruners


Research reports

In-depth research on Lux advertising

This report sets out an in-depth assessment of Consumerreaction to a new advertising campaign started in January. The purpose of this research was to establish whether theseintentions have been fulfilled, plus an up-to-date assessmentof the Lux...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). In-depth research on Lux advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-depth-research-on-lux-advertising


Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976
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Citation

Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cinema-versus-television


Research papers

Setting TV advertising in context

The paper reviews work connecting aspects of the response to TV advertising to the surrounding programme context. New results from the UK are presented suggesting that there is little variation in absence during breaks among the stable viewing...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Tony Twyman
March 1, 1976
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Citation

Twyman, T. (1976a, March 01). Setting TV advertising in context. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/setting-tv-advertising-in-context


Research reports

Van hire with driver survey

Wilkinson Transport Ltd. has commissioned two previous telephonesurveys of haulers in the Greater Manchester area (August 1973and October 1974), in order to locate firms offering a van hirewith driver service and to establish details of cost. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Van hire with driver survey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/van-hire-with-driver-survey


Research papers

The usage of qualitative media data

The paper concerns the question of how to include qualitative criteria into current media-planning procedures, and the appraisal of the improvements which may be expected by the usage of qualitative data. After a description of the media model used...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean Michel Agostini
March 1, 1976
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Citation

Agostini, J. M. (1976a, March 01). The usage of qualitative media data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-data


Research reports

Qualitative research into 'laughter' fragrance

Yardley are interested in entering the medium-pricedfragrance market in competition with Revlon, Estee Lauder, Faberge, etc and during 1976 intend marketing in the UK,under their own company name, a new fragrance called'Laughter'. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research into 'laughter' fragrance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-fragrance